Business Expansion Services
There are many ways to grow a business and there are dozens of different expansion strategies. What is the best way to expand your business?
That is what WFD is all about – developing the best franchise strategy for your business’s future, and bringing all these components together to achieve your business expansion goals.
Pre-Franchising Systems Development
For a business with franchising potential, but not yet franchise-ready, this consultancy service reviews your business and identifies the additional systems that will be required prior to appointing the first franchisees.
Franchise Implementation Strategy
The Franchise Implementation Strategy is the “how-to” for franchising your business. As a strategic business plan, it analyses, quantifies and develops each of the essential elements specifically for franchising your business. This includes franchise fees, ongoing royalties, identifying additional income streams, franchisor financial modelling and franchisee investment requirements, territory analysis, franchisee profile criteria, recruitment steps, protection of Intellectual Property, compliance requirements and expansion rollout timeline.
Business Feasibility Study
Do you have a new business opportunity, a new business product or idea and would like to have it researched to establish if it is commercially viable? WFD, on many occasions has been able to commercialise or sell the rights to opportunities based on the operational and finance models developed as part of a Feasibility Study.
Licensing / Distribution Strategy Plan
Many businesses are better suited to distribution methods other than franchising. A Licensing Plan, or the appointment of agents, fully develops the business model that does not conflict with the Franchising Code.
To present a business opportunity to investors and financiers an Information Memorandum is required. This describes the business, its growth potential, its products, its management credentials and includes the financial modelling of the business opportunity. It may or may not make a specific offer of shares or equity and is written in a format that complies with the securities legislation under the ASIC rules.
Territory Demographic Analysis
An extremely important part of every franchised business is the territory area in which the business is to be marketed. Analysing the surrounding demographic make-up of a new franchise gives assurance and comfort to the franchisee and provides the franchisor with a solid foundation for its choice of a particular territory or location based on research and hard data.
Site Selection Analysis
Once the territory demographics has been completed, the next step is to find the best available retail site. The sunny side of the street does not necessarily make for the best choice of location for a new outlet. But a systematic analysis of every aspect of an available site will eliminate poor choices based on pushy landlords or the gut-feel of a site, rather than a redetermined tick-the-boxes criteria.
Statistically-valid Customer Research
Do you know what your customers really think? Our experience shows most management teams have an idea why customers buy, but have no idea on why customers keep on coming back or go somewhere else. Find out for sure by asking your current and past customers directly. Using established statistical valid face to face or telephone customer research methods, we are able to conduct customer surveys across Australia, that can measure customer service skills to evaluate your product offering and find out your point of difference within a 92% accuracy rating +/- 8%.
International Expansion Strategies
- Coming into Australia
Increasingly, overseas franchisors are looking at Australia as new territory in which to expand their franchise network. But, like all countries, Australia has its own unique social culture, markets, rules and laws and is one of the most ethnically diverse countries in the world. Get to know the Australian franchising landscape before you commit your financial resources to launching in Australia.
- Expanding Overseas
Does your franchise business have potential to expand internationally? What you have achieved in Australia may not work in a new foreign market. A carefully researched strategy for expanding overseas will save time and money and dramatically increase your chances of success.
Operations and Training Manual Services
The heart of any successful franchise is its business systems to effectively manage a growing network of franchisees. These systems are documented in the Operations and Procedures Manuals and delivered through Franchisee Induction and Training Manuals.
The manuals also link in with the Franchise Agreement and Disclosure Document.
The type and number of manuals required will vary from company to company and from industry to industry. For example, a large established corporation with a national distribution system may require a full and extremely comprehensive suite of manuals (for compliance, instruction, control and enforcement), whereas a newly established franchise group may only require just a couple of manuals to facilitate training and uniformity of each franchisee.
WFD consultants have extensive experience in preparing operations manuals in industries as diverse as Food and Hospitality, Trade Services, Automotive, Business Services, HR, Retailing and Home Services. We can also assist clients to prepare their own manuals using WFD’s know-how and experience.
Franchisor Operations, Policy and Procedures Manuals
Operation manuals are your business systems intellectual property. Equally important, the Franchise Agreement makes considerable and detailed reference to the manuals as the source of how the franchisees’ business is to operate. Without manuals, franchisors are leaving themselves open to a breakdown of the operating systems that are fundamental to successful franchising.
- Operations Policy and Procedure Manuals
- Regulatory Compliance Manuals:
- Food Safety
- Quality Assurance
- Human Resources
The franchise manuals provide a documented methodology of the franchisor's business systems policies and procedures. Remember most new franchisees often only know a limited amount about your industry.
It is the franchisor's responsibility to train new franchisees on the "how to" manage and operate their franchise on a day to day basis. The manuals also enable existing systems to be updated in a simple and co-herent way across a network of franchisees.
Legal Documentation and Assistance
In Australia the franchising industry is governed by the Competition and Consumer Act 2010 – Franchise Code of Conduct, regulated by the Australian Competition and Consumer Commission (“ACCC”).
To own and operate a franchise in Australia, a franchisor must prepare a Franchisor Disclosure Document and make it available to a prospective franchisee prior to the franchisee signing a franchise agreement or paying a franchise fee. In addition, there are a number of other obligations for a franchisor in recruiting new franchisees into the network.
Skip the hassle of using different lawyers and consultants – we handle it all for you under the one roof. Despite its apparent complexity, we prepare and deliver to you a full suite of Code-compliant legal documentation at the commencement of your franchisee recruitment activity – saving you time, expense and the risk of unwanted scrutiny by the regulators.
Using WFD’s Law Specialists
WFD has its own in-house Franchise Law Specialist. Robert Toth is the only Australian lawyer accredited with the International Franchise Lawyers Association (“FLA”).
Using your own Franchise Lawyer
At WFD, we team with our clients who already have a franchise lawyer. Our strategic consultants often prepare the franchise pre-planning work, develop the legal brief and manage the preparation of the Franchise Agreement, Disclosure Document and recruitment legal forms in conjunction with our client’s legal advisers.
Franchise Legal Brief
Whether using our WFD solicitor or your own lawyer, our consultants prepare the legal brief to compile the Disclosure Document and Franchise Agreement. This saves you time and money as it is based on the business systems developed in the Franchise Implementation Strategy.
Franchise Disclosure Document & Franchise Agreement
Franchise documentation required under the Australian Franchising Code forms the contractual basis of the Franchisor/Franchisee relationship.
Intellectual Property Registrations
Protecting your name, brand and the proprietary systems on which your business is founded is an essential first step to franchising and business expansion. At WFD, we know the best and most effective way to ensure the goodwill in your brand remains strongly protected before you embark on an expansion strategy.
Franchise Code Compliance Check List
Often, we are asked by clients, especially oversea franchise brands to prepare (and sometimes audit) a Franchise Code Compliance Check List, to ensure the local Master Franchisees are abiding by Australian franchise laws.
Retail Tenant Lease Agreements
Our legal team can review the head lease and retail disclosure documents for your next franchise site. We can also prepare Franchisor/Franchisee Sub-Premises Lease agreements.
Premises Leasing Services
At WFD we have an experienced leasing specialist, Nick Horne, who is able to find that unique site for your next franchised outlet, at the right rental, terms and conditions.
New Store Site Selection
Finding the right site is every franchisor’s nightmare. Allocate this responsibility to WFD. We have the network, the know-how and experience to find the best sites currently available around Australia. We develop the site-selection criteria with you to ensure each location matches the customer demographic profile for your franchise offering.
Lease Assignment/Rent Negotiation/Lease Surrender
When a franchised business is sold the current lease is re-assigned to the new franchisee. In some situations, a rental reduction is required by the franchisor or the franchisee holding the lease. These negotiations are complex and require the skills of professionals to arrange landlord rent reductions. Surrendering a lease on a shop before the lease expires is also a minefield for a Franchisor and Franchisee that requires careful but firm negotiation skills
Lease Renewal Negotiation
When an existing lease term has expired, the franchisor or franchisee is required to enter into a new lease with the landlord. WFD leasing specialists deal with shopping centre managements on a day-to-day basis across Australia and are up to date with the latest rental rates. We are able to negotiate the best rental and lease terms using our contacts and experience.
Franchisee Selection and Recruitment Services
Parent company Wollermann’s history has been built on the back of selling businesses. With over 25 years’ experience we know what it takes to attract and appoint new franchisees for a new store or a territory.
It is in recruitment that most other franchise consultants fall short – lacking the expertise or experience to successfully recruit new franchisees to your network. But at WFD, we are a genuine one-stop, all-inclusive franchise consultancy. It is in the total service delivery of franchise strategy development AND franchisee recruitment that we excel.
We begin by understanding your business and profiling your “ideal franchisee”. Having appointed new franchisees to green-field sites (brand new outlets), we have the expertise to attract the right candidate and handle the sales process – from initial enquiry through to signing the franchise agreement.
Franchise Recruitment - A Step by Step Process
What is the point of developing a franchise strategy and occurring planning and legal costs if you don’t know how to attract new franchisees on an ongoing basis. Appointing a franchisee is completely different process to selling an existing business. Very few so-called ‘specialists’ know the difference. We do – as we have been appointing franchisees to new franchise groups and existing, well established franchise networks for over twenty years.
Franchise Information Kit
You may have the best franchise in the world, but if we do not have the ‘tools’ that are necessary to easy explain your franchise opportunity there is no point marketing the franchise. Under Australian law a potential franchisee must be given documentation at the beginning of the enquiry process and must see a solicitor and accountant (or waive their rights) who must sign a form that they have sought their advice.
Franchise Recruitment Marketing
The advertising and marketing materials required to attract potential franchisee enquiries forms part of the Franchise Implementation Strategy. We always recommend that a new franchisor appoint franchisees in one Australian state at a time until a financial base has been established.
For existing franchisors, we would develop a specific marketing strategy tailor-made to their individual circumstances.
Potential Franchisee Profiling
More and more, personal profiling of potential franchisees is undertaken to further ensure the candidate has the personal characteristics that suit your particular franchisee skill set. If we are wanting a franchisee with an attention to detail for a car detailing franchise, let’s profile the candidate to find out they have that characteristic. Or if we want that hot-shot franchisee to be an outstanding sales person, let’s see that they are not inwardly shy and truely are an outgoing ‘peoples person’.
Selling Your Existing Franchise Business
Selling a franchised business is very different to selling an existing non-franchised business to a new owner.
Most business brokers in Australia are unaware of the differences required.
At WFD, we act on behalf of franchisors to sell existing sites and for a franchisee to exit their franchised business.
Wollermann Franchise Developments has representation in all Australian states. We are available to handle your enquiry anywhere in the country. Our experience staff have been appointing new franchisees to franchised business for over twenty years.
Our consultants have sold franchised businesses for the following brand name companies over the years.
|Ace Body Corporate||Coffee Club||La Porcheta||BP Service Stations|
|Australia Post||Degani’s||Magic Hand Carwash||Sportspower|
|Bakers Delight||Dent Master||Michel’s Patisserie||Subway|
|BB’s Coffee & Bake||Domino’s Pizza||Mr Rental||Tatts|
|Beaurepaires||Donut King||Optus World||Tint A Car|
|Breadtop||Gloria Jeans Coffee||Pie Face||Tyre Factory|
Buying a Franchise Business
We have a wide range of franchise opportunities for sale, ranging from existing coffee shops through to bathroom renovation licences and many more.
To review or enquire about our current list of opportunities available, consisting of existing franchised businesses and green field (new) locations that are for sale, use the search box on the right of this page. If you are a first time user you will be asked to agree to a Confidentiality Agreement and enter your name and contact details. Once completed you are able to gain access to the franchises we have available. Your search can be defined even further by inserting a price range before clicking the search button.
For ease of site navigation, we have compiled the franchises available into 7 categories:
- Food / Hospitality
Once you find a franchise business that could be suitable for your needs, contact the broker by your preferred method to request further information. Our team of experienced franchise business brokers will be able to assist you with your enquiry.
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