About Us

What is our point of difference? In a nutshell, its “hands-on franchise experience” built on a 20-year track record. Over this period, our consultants have successfully appointed new franchisees, licensees and sold existing businesses from Melbourne to Darwin and from Perth to Townsville.
At WFD, we have assembled a team of franchise specialists that are Australia’s top business expansion strategists, legal and leasing professionals.
Our team have advised, consulted, implemented and managed franchised groups and grown businesses from start-up to national brands.
Our specialists know how to develop a franchise that ‘looks after’ its franchisees through strong support systems, brand marketing and better buying.
It goes without saying that if you’re one degree off course when you start to journey to the moon, you’ll miss it! The same applies in developing and implementing a franchise strategy, when you are relying on your franchisees to grow your business model.
WFD consultants are here to assist you to navigate the different components that go to make up what will become your successful network of committed and proud business owners.
Our consultancy fees are priced on a fixed fee basis, fully disclosed in advance and made flexible so that you get what you want at an agreed price with no hidden surprises.
Apart from the marketing costs incurred to attract franchise enquiry which is paid at the outset, recruitment and selection of franchisees is based on a fixed fee or percentage of the total investment price paid by a franchisee and always on a success-basis.
To find out more about franchising your business, fill out the Enquiry Form here.
Melbourne    Sydney    Gold Coast    Adelaide   Perth    Darwin      Hobart

The Team

Ian Wollermann
Managing Director

Meet Ian

Colin Crawford
National Franchise Manager and Senior Business Broker

Meet Colin

Roger Dickeson
Senior Franchise Consultant

Meet Roger

Nick Horne
Senior Leasing Consultant

Meet Nick

Robert Toth
Legal Advisor

Meet Robert

Rosa Elder
Administrative Assistance

Meet Rosa